Legendary Parisian, electronic house pioneer, Etienne De Crecy unveils his new video for the next single ‘YOU’ taken from his critically acclaimed Super Discount 3 Album.
After taking the directorial reigns on ‘hashtagmyass’(hastagmyass.com), which generated over 700,000 views across online social outlets, Etienne De Crecy has called upon award winning director Helmi (the man responsible for the highly entrancing Tiga’s ‘Bugatti’ video) to extenuate the brilliance of his latest single, ‘You’. Video produced by Division Paris.
Helmi incorporates a repetitive loop that melds into ‘You’ with a succinct synchronicity, as if it were another layer of the track, bolstering further the infectious synth workings of Etienne. A tribute to European club culture, stylistically the video encapsulates today’s nostalgia obsessed youth and the true essence of clubbing.