Apple’s WWDC15 keynote took place yesterday and after a flow of reveals regarding new features in OS X El Capitan and iOS’9, Jimmy Iovine took to the stage.
Jimmy began previous struggles the industry has faced and current issues of streaming both audio and video, setting the tone by saying ‘doing something only Apple could do’.
Collaborators include Trent Reznor, Zane Lowe, Drake and Julie Adenuga. Labelled as a 24/7 ‘stream any music on iTunes’ service, Apple Music has a big hill to climb, and surpassing Tidal and Spotify among other streaming services won’t be an easy task.
Iovine states Apple Music is three things; A revolutionary music service, 24/7 global radio and lastly Connecting fans with artists.
The 24/7 global radio will be launched as Beats One, curated and narrated (of course not 24/7) by Zane Lowe.
Drake and Eddy Cue also took the stage, with Cue giving a brief in depth demo of the upcoming Apple Music iOS app.
Set for a June 30th launch on iOS and inside iTunes, with Android support coming later this year.
Pricing is $9.99 per month, with the first three months being free. A family tier of 6 members is also available for $14.99 per month.
The announcement closed with a live performance by The Weeknd.